Featured
Series
the complete guide
Main character energy is in, and women in 2026 want individualized experiences. Here's exactly how to build, price, and sell Featured Series in your boudoir business.
Begin the guide
let's talk Background
Whether the pricing model for your business is session fee + collection separate or your collection and session fee are one package, I'm going to detail how to increase your sales with Featured Series.
Fearlessly Feminine is a session fee: the cost to shoot, HMU, viewing etc (which is the same experience for every client), and the collection purchased separately. Our session fee includes no products and is entirely service-based, our collections are a hybrid service and physical product.
A featured series is a carefully created vignette used to evoke emotion and tailor your client's session experience to fit their individual needs and personality. Two of my Featured Series come standard with the initial session fee, and the others are add-on upgrades — giving clients up to thirteen additional ways to deepen their experience.
Professional Hair and Makeup
(including lashes!)
1.5 Hours of Shooting Time
I am Feminine Series
and The Liberation Series
The FF Style Guide
and Guide to Preparing
Impeccable Client Communication and Support from your team of FF hype-girls
Your Shared Inspiration Board
Pre-session Consultation Call the month of your Session
Access to Prepayment Plan Options and Additional Bonuses
Premiere Viewing and Ordering Session
I am Feminine, and Liberation are the two featured series that come standard with every Fearlessly Feminine session. They include access to my white rooms in the studio and my darkroom/hallway in my studio.
I am Feminine — "Slip into the sheets, be present, and remind yourself you are enough. Become fluent in the language of self-love. This classic series has been a Fearlessly Feminine staple since the very beginning and captivates us each time."
Along with the above description a video play of what the room looks like with a model so the client knows what they're getting and knows what it feels like.
The inclusion of two featured series in the session fee sets the tone for story telling while encompassing who a Fearlessly Feminine client is at the core. It lets my client know if she chooses not to add on she still relates to what it means to be apart of my brand. This sets a baseline of what it means to be a Fearlessly Feminine client.
Liberation — "Shape-shifting silhouettes give way to empowered expression. Embrace your inner wild. The Liberation Series is designed for dancing in the darkness and boldly owning your sexuality. We're saving space for you."
Storytelling is a crucial piece of creating your featured series and an ideal way to get your clients to invest more in their boudoir experience. Whatever consistent vibe and imagery you're trying to set in your studio with your clients should be included in your main session fee. We're storytelling, so the wording and imagery should evoke deep emotion and reflect your brand.
For Fearlessly Feminine that's the I am Feminine and Liberation Series. I am Feminine is light, bright and airy imagery — our white room and living room space. Liberation is dark, moody and sultry imagery — our dark room and hallway space. Together they represent two sides of who our client is: soft and bold, vulnerable and powerful.
The goal is for your base series to feel like an essential part of the brand experience, not an afterthought. When a client sees herself in your included series, she trusts you enough to explore the add-ons. That trust is what drives upgrades.
I offer two featured series in the initial session fee, but you could offer just one. The key is making sure whatever you include feels intentional and deeply connected to your brand identity.
I am Feminine Series
Liberation Series
let's talk Conceptualizing
Boudoir is intimate and consumers in 2026 are looking for individualized experiences.
Get to know your client, what featured series you offer depends heavily on who your ideal client is.
In my studio I offer Twelve Featured Series Add Ons, they're included in bold on this list. But let's talk about ideas for featured series for your business and your ideal client.
25 Ideas for Featured Series
1. Bridal
2. Floral
3. Cabana
4. Outdoor
5. Waterfall
6. Meadow
7. Field
8. Beach
9. Desert
10. Film
11. Creek
12. Couples
13. Library
14. Kitchen
15. Bathtub
16. Shower
17. Car
18. Rope
19. Luxury Item
20. Bondage
21. Swimming Pool
22. Boho
23. Specific Backdrop
24. Specific lighting scenario
25. Specific Lens Filter
26. Wet Set
27. Luxury Location
Take time to really consider who your ideal client is, what she loves, what she's excited about and use that as inspiration for creating your own featured series.
Do you have a lot of brides in studio?
Women who love the outdoors?
What have past clients requested?
My ideal client LOVES to romanticize her every day life, so many of my featured series are designed to support that belief.
how to Upsell
In my marketing I've trained my customer. So many of our inquiries come in ready to pay the session fee and know what featured series they'd like to add on.
Our Featured Series are outlined on our website with storytelling descriptions as well as in a highlight on our Instagram. I like my clients to know what the options are going in and understand some are 'included' and some are 'an additional fee' with the goal of customizing their experience to reflect who they are personally
I also frequently share and talk about them on our Instagram, Facebook, Patreon and blog. I often include videos examples and reels, those are also linked to the website. The goal is for my client to be able to see themselves in the images and feel bought into the series before we ever have her first call.
The second time my client is introduced to the idea of our Featured Series is in our initial consult call.
Phone Script
Client: Hello?
Photographer: Hey Girl, is this Jenny?
Client: Yes it is.
Photographer: Ok perfect, is this still a good time to chat?
Client: it is!
Photographer: Awesome! (Here is where I give my normal pitch… I explain session fee, collections etc.) I get to know the client, address any fears, assure her about our process, style and posing, I also answer any questions about my collections, hair and make up etc.
Here is how I address the Featured Series
Photographer: So our session fee includes the following: [list the session fee items]
(These are our light and dark room images you see advertised – an integral part of the Fearlessly Feminine brand)
Client: Ok cool, id like to also add Efflorence to my collection.
Photographer: Oh awesome, i'm so glad you brought that up. Id love to talk to you about our Featured Series. Have you had a chance to look over the collection and do you have any questions about those? Do you have any questions about our Featured Series?
Scenario A — Client already knows what she wants:
Client: Yes! I've been looking at Efflorescence and I'm obsessed. I definitely want to add that one on.
Photographer: Oh my gosh, I love that one too. That series is so special — our florist creates a custom arrangement for each client and we incorporate loose petals throughout. It's one of those series where every single image feels like a piece of art. That one is $150 and the florals are included in that price so you don't have to worry about sourcing anything yourself. Do you want me to go ahead and add that to your session?
Client: Yes, let's do it!
Photographer: Amazing. And just so you know — a lot of our clients who add Efflorescence also love pairing it with Renewal, which is our bathtub series. It's a completely different vibe — bubbles, bubbly, very relaxed and playful — so together you get this beautiful contrast between ethereal and fun. That one's $100 and if you add two or more series you get $25 off each. Just something to think about — no pressure at all.
Scenario B — Client hasn't looked yet or seems unsure:
Client: I saw them on your website but I'm not sure which ones I'd want. There's so many!
Photographer: Totally understand — and that's actually really common! So here's how I like to think about it. Your session fee already includes two series: I am Feminine and Liberation. I am Feminine is our light, bright, white-room series — sheets, natural light, very soft and romantic. Liberation is the opposite — it's our dark room and hallway, moody shadows, very bold and empowering. So no matter what, you're getting both of those vibes.
Photographer: The add-ons are designed to take your experience deeper and make it feel even more personalized. So I always ask my clients — what do you love to do in your everyday life? Are you a wine girl? A bath girl? Do you love flowers? Are you outdoorsy? Because each series is built around a different feeling and lifestyle.
Client: Oh wow, ok. I'm definitely a bath and wine girl.
Photographer: Ok perfect — then you'd probably love Renewal. That's our bathtub series — we fill up the tub, add bubbles, pour you a glass of champagne, and it's just the most relaxing twenty minutes. Clients always say it's their favorite part because it doesn't even feel like a photoshoot, it just feels like a really beautiful evening. That one's $100 and the bubbly is included.
Client: That sounds amazing. Let's add that.
Photographer: Love it. And I'll send you our Featured Series email after we hang up which has all of the descriptions and details for every series we offer, so if anything else catches your eye between now and your session you can always add more. A lot of my girls end up adding one or two more after they see the full breakdown.
Scenario C — Client says she doesn't want to add anything:
Client: I think I'll just stick with what's included for now.
Photographer: Absolutely, and that's totally fine! You're still going to have the most incredible session with I am Feminine and Liberation — those two series are the heart of what we do and they produce stunning images. I'm going to send you our Featured Series email anyway just so you have it. No pressure at all — but I will say, a lot of my clients read through it after booking and something clicks, so just keep an open mind. You can add on anytime before your session date.
Key takeaways for your own phone script:
Lead with what's already included so she feels like she's getting value before you even mention add-ons. Ask lifestyle questions to match her personality to a series — don't just list options. Use sensory language to paint the picture — describe what it feels like, not just what it looks like. Always mention the multi-buy discount casually, not as a hard sell. If she says no, plant the seed with the email and leave the door wide open. Never pressure — the storytelling you've already done through your marketing should do most of the heavy lifting by the time you're on this call.
When do clients typically add on?
Often my clients add at least one featured series on in their initial call when booking their session. However many of my clients add on an additional featured series when they receive the Featured Series Email, after they're choosing their collection.
featured series Email
Subject: Featured Series Email
I'm sure your FF session planning is in full swing, and we are SO happy to be working with you! We do our best to make sure every client feels comfortable, confident, and prepared before her session. This day is going to be all about celebrating you feeling downright badass.
We have carefully crafted several Fearlessly Feminine Series to make your overall boudoir experience feel elevated, luxurious, and completely customizable because that's what you deserve!! We know you might be feeling some nerves, and that is totally normal! We'd like to walk you through what you can expect your photo experience with us to look like and what customization options we have available to deepen the experience.
Fearlessly Feminine Series included in your session fee:
I am Feminine Series - Mood: Slip into the sheets, be present, and remind yourself you are enough. Become fluent in the language of self-love. This classic series has been a Fearlessly Feminine staple since the very beginning and still captivates us each time.
This is our light and bright series in the white room and living room space in the studio. Very recognizable in our imagery and can be found across our website and social media.
The Liberation Series - Vibe: Shape-shifting silhouettes give way to empowered expression. Embrace your inner goddess. This series is designed for dancing in the darkness and boldly owning your sexuality. We're saving space for you.
This is our dark room and hallway space in the studio. Those shadow body shots and bendy poses on our site… are created here!
Fearlessly Feminine Series we offer as an add-on:
When you add two or more series, each one drops by $25 — so the more you add, the more you save.
$100 Add-Ons · 20 min each
Renewal Series - Let me set the tone, slide off your robe and sink into the bubbles. This time-slowing ritual quiets the mind and soothes the soul. Welcome your vulnerability and relish in your sensuality.
As a team, we're forever obsessed with the addition of our beautiful powder room series. When we moved into our new studio in 2021, we completely renovated the bathroom to exude everything FF. This 20 min add-on includes bubbles and bubbly and the wallpaper background of your dreams.
Epicure Series - Obsess over the perfect wine pairing or drink champagne for breakfast. Let us document your slow mornings and steamy coffee. Give yourself permission to pursue a life full of sensual simplicity.
Meet our Kitchen series. This space was fully renovated for shooting in 2021 and is so dreamy. This 20 min add-on is perfect for our foodies, coffee lovers, and wine connoisseurs.
Escapist Series - (Evansville Studio Only) The lingering of a summer escape, an ode to daydreams of trips to come. You're invited…indulge in the moment and be transported. This series was unearthed as a constant reminder of cabana days on European beaches, for breathtaking movements and sun-kissed imagery.
Inspired by lying next to the ocean in Mykonos, this 20 min add-on gives the ultimate relaxation vibe. Your choice of bubbly or rosé is included.
You're So Golden Series - Follow the faint scent of sunscreen, welcome the appearance of your freckles, and chase golden hour with us. This series lingers like the afterglow of a summer escape in our sunroom against a gold backdrop.
Bare in all on the nude backdrop and fall in love with the magical light. This 20 min add-on can only be booked in the afternoon, so if you're totally obsessed, keep in mind your session will have a later start time.
Beholden Series - Commemorate your love story and revel in the noteworthy details. Soak in this season of anticipation. Bride to be, you're glowing. This series has everything you need to make your album distinctly yours. This genuinely customized gift is tailored to highlight your love story. Your engagement season is filled with so much hope, promise, and anticipation.
This add-on includes lay flat shots of your small bridal accessories, a personalized hand-written love letter to your significant other, and access to all of our studio veil options.
Spotlight Series - Own the spotlight. All eyes on you. It's giving elevated 90's. Caught in the moment meets can't look away. The bold contrast is magnetic, cinematic and entirely intoxicating.
Darling, this is your moment. This add-on is available in both studios.
$150 Add-Ons · 20–30 min each
Efflorescence Series (20 min) - Adorn yourself with florals and celebrate your femininity. Create space for self-love and self-discovery to bloom. This ethereal series gives way to extraordinary self-expression.
Inspired by our recent trip to Paris and all the local Parisian flower shops. This add-on includes a floral bouquet and loose flower petals. Our favorite part? Collaborating with one of our favorite local florists!
Immersion Series (30 min) - Let your love story swallow you whole, your heart skip a beat, and shivers trickle down your spine. Immerse yourself in the intimacy and remember together who you are.
This series is for lovers. Designed as a 30-minute add-on where your significant other joins you after your 1.5-hour session to create intimate art that's a perfect reflection of who you are as a couple.
I Am Wild Series (30 min) - Meet us outside to tiptoe through the ice-cold stream, and revel in the earthy smell after the rainfall. We know nature has a beautiful way of making you feel grounded.
Available all year but recommended for spring, summer, and fall! This 30 min add-on is photographed locally in a rock bed creek.
The Studio Edit (20 min) - A series that's stripped down to the basics but feels anything but. This series is for the woman who wants all of the focus on her without distraction. Be the center of attention, let it scream IT GIRL.
Minimal props and maximum poses and just a pure delight in black and white. This add-on is available in our Evansville studio only.
Aphrodite Series (20 min) - This series is an invitation to become the art you adore. If you've ever found yourself daydreaming of wandering through the Louvre — captivated by the marble curves of Greek goddesses and the soft light kissing oil-painted skin — this is your moment.
Inspired by Aphrodite, the goddess of love, beauty, and pleasure, this series is an applause to the timeless elegance of the human form. It's for the muse within you — the woman who longs to be seen, celebrated, and immortalized like a masterpiece.
Luxury Tier · Premium Pricing
Sanctuary Series - Inspired by chic hotels, weekend getaways. Escape, retreat, and enjoy the quiet respite this space creates for you. With a focus on creative use of light, texture, water, and movement, this series produces breathtaking art.
Our newest and very first luxury featured series. Only available in combination with the following collections: Classic, Lavish, and Flawless.
We want all of our boudoir babes to have the experience of their dreams and more! You can purchase any FF Series add-ons for your session here. Please let us know if you have any questions before adding to your session. We're happy to take a call.
Warmly,
FF Team
let's talk about The Numbers
I'm a woman who focuses on hard numbers. Here's what my own QuickBooks data shows — contracted amounts across every completed booking since 2018.
After I raised my collection prices in 2022, the Featured Series premium becomes even clearer. Clients who purchased a Featured Series add-on spent an average of $5,029 — compared to $3,661 for clients who didn't add a series. That's a +$1,368 (37%) premium per client, just from the add-on conversation.
Source: QuickBooks invoice data, contracted amounts. Completed bookings only.
Note: I had a baby in late 2022 and took a significant amount of time off in 2023 and 2024, which is reflected in those years' numbers.
A typical Featured
Series booking
A client books the $500 session fee and chooses a $2,550 collection. She's at $3,050. During her consultation call, she adds the Renewal and Efflorescence Series (+$250). After receiving the Featured Series email, she adds the Immersion Series for her partner (+$150).
Her total investment: $3,450. That's $400 more than a client who skipped the add-ons — from three conversations you're already having.
meet Our Series
Every Featured Series currently offered at Fearlessly Feminine. Two are included in the session fee. The rest are add-on upgrades — each one a carefully crafted vignette, priced, described, and sold as a standalone experience.
I am Feminine
Slip into the sheets, be present and remind yourself you are enough. Become fluent in the language of self-love. This classic series has been a Fearlessly Feminine staple since the very beginning and still captivates us each time.
Our light and bright series in the white room and living room space. Very recognizable in our imagery across our website and social media.
Liberation Series
Shape-shifting silhouettes give way to empowered expression. Embrace your inner wild. The Liberation Series is designed for dancing in the darkness and boldly owning your sexuality. We're saving space for you.
Our dark room and hallway space in the studio. Those shadow body shots and bendy poses on our site are created here.
Renewal Series
Let me set the tone, slide off your robe and sink into the bubbles. This time-slowing ritual quiets the mind and soothes the soul. Welcome your vulnerability and relish in your sensuality.
This 20 min add-on includes bubbles and bubbly and the wallpaper background of your dreams.
Epicure Series
Obsess over the perfect wine pairing or drink champagne for breakfast. Let us document your slow mornings and steamy coffee. Give yourself permission to pursue a life full of sensual simplicity.
This 20 min add-on is perfect for our foodies, coffee lovers, and wine connoisseurs.
Immersion Series
Let your love story swallow you whole, your heart skip a beat, and shivers trickle down your spine. Immerse yourself in the intimacy and remember together, who you are.
Designed as a 30 min add-on where your significant other joins you after your 1.5-hour session.
Escapist Series
The lingering of a summer escape, an ode to daydreams of trips to come. You're invited…indulge in the moment and be transported. A constant reminder of cabana days on European beaches.
Inspired by Mykonos. This 20 min add-on includes your choice of bubbly or rosé. Evansville Studio only.
You're So Golden
Follow the faint scent of sunscreen, welcome the appearance of your freckles, and chase golden hour with us. This series lingers like the afterglow of a summer escape in our sunroom.
20 min add-on, afternoon sessions only. Fall in love with magical light on the nude backdrop.
I Am Wild Series
Meet us outside to tiptoe through the ice-cold stream, and revel in the earthy smell after the rainfall. We know nature has a beautiful way of making you feel grounded.
30 min add-on, photographed locally in a rock bed creek. Available all year, best spring–fall.
Efflorescence Series
Adorn yourself with florals and celebrate your femininity. Create space for self-love and self-discovery to bloom. This ethereal series gives way to extraordinary self-expression.
Inspired by Paris. Includes a floral bouquet and loose petals. Collaborating with a local florist.
Beholden Series
Commemorate your love story and revel in the noteworthy details. Bride to be, you're glowing. This genuinely customized gift is tailored to highlight your love story.
Includes lay flat shots of bridal accessories, a hand calligraphy letter, and access to our studio veil options.
The Studio Edit
Clean lines, intentional light, and every detail curated for you. This is the edit you can't stop staring at — refined, editorial, and unmistakably yours.
A 20 min studio series capturing a polished, high-fashion side of you within the walls of our studio.
Aphrodite
Step into a greek goddess inspired set up. Named for the goddess of love herself, this series celebrates the beauty, sensuality, and quiet power that has always lived inside you.
A 20 min series with warmth, softness, and imagery that makes you feel like a work of art.
Spotlight Series
This is your moment. We've set the stage with dramatic lighting designed to make you the only thing in the frame. Bold. Cinematic. Unforgettable.
A 20 min studio add-on featuring specialty lighting setups that create a high-impact, editorial look.
Sanctuary Series
Inspired by chic hotels, weekend getaways. Escape, retreat and enjoy the quiet respite this space creates for you. With a focus on creative use of light, texture, water and movement.
Our first luxury featured series. Only available in combination with the Classic, Lavish, and Flawless collections.
pricing your Series
My featured series are priced based on two things: time added to the session and the hard cost of what's included. I use a two-tier structure that makes the upsell conversation easy and encourages clients to stack experiences.
| Series | Price | Multi-buy* | Notes |
|---|---|---|---|
| Included in session fee · no additional charge | |||
| I Am Feminine Series | Included | — | white room |
| The Liberation Series | Included | — | dark room |
| $150 add-ons · 20–30 min sessions | |||
| Efflorescence Series | $150 | $125 | Florals · hard cost included |
| I Am Wild Series | $150 | $125 | 30 min · outdoor creek |
| Immersion Series | $150 | $125 | 30 min · couples |
| The Studio Edit | $150 | $125 | 20 min · editorial studio |
| Aphrodite | $150 | $125 | 20 min · greek goddess inspired |
| $100 add-ons · 20 min sessions | |||
| Renewal Series | $100 | $75 | Bubbles + bubbly included |
| Epicure Series | $100 | $75 | Kitchen · beverage included |
| Escapist Series | $100 | $75 | Bubbly or rosé included |
| You're So Golden Series | $100 | $75 | Afternoon sessions only |
| Beholden Series | $100 | — | Bridal · accessories flat-lay |
| Spotlight Series | $100 | $75 | Dramatic lighting setup |
| Luxury tier | |||
| Sanctuary Series | Premium | — | Classic / Lavish / Flawless only |
* Multi-buy price applies when client purchases more than one eligible series in the same booking.
the Revenue Snapshot
We launched our first Featured Series in 2020. Here's what the numbers look like before and after — straight from our QuickBooks.
Before Featured Series
2018 – 2019
$1,674
avg revenue per client per year
Pre-launch baseline
After Featured Series
2020 – 2026
$2,174
avg revenue per client per year
↑ 29.8% increase per client
$1.86M
total boudoir revenue since 2015
187
repeat boudoir clients
$2,746
avg boudoir client value in 2026
2.3×
repeat client value vs one-time
The trend line tells the story: Even as our total client count has fluctuated year to year, the amount each client spends has climbed steadily. That's the Featured Series effect — 187 repeat boudoir clients generating over $920,000 in revenue, each one worth 2.3× more than a first-time booking. You don't need more leads. You need a deeper menu.
your Pricing Strategy
How you price your Featured Series matters as much as how you shoot them. Here's the framework we use and why it works.
The three-tier structure
We price our add-on series in three tiers based on time, complexity, and production value. This gives clients a clear decision framework — and it naturally anchors the mid-tier as the sweet spot.
$100 Add-Ons
20 minutes each. Quick, impactful series that add variety without adding significant time to the session day.
Low barrier to say yes. Most clients add at least one. These are your volume sellers.
$150 Add-Ons
20–30 minutes. More complex setups, unique environments, or series that require extra styling and production.
The sweet spot. Higher perceived value, still an easy yes. This is where most of your add-on revenue lives.
Premium
Extended time, specialty locations, or experiences that stand alone as a session-within-a-session.
Aspirational. Even if she doesn't book it, it makes the $150 tier feel like a deal.
The multi-buy discount
When a client adds two or more series, each one drops by $25. This is intentional psychology: it rewards stacking, increases your average sale, and makes the client feel like she's getting more for less. A client who was going to add one series at $150 now adds two at $125 each — and you just went from $150 to $250 in add-on revenue.
Why this pricing works
Our average sale is over $2,200 per session client. And that number has been climbing every year as we've added more series to the menu. The Featured Series is directly responsible for that upward trend. Each new series you add is another $100–$150 that a client can say yes to without having to think twice.
Pricing tip: Don't overthink it. Start with two tiers — a $100 quick add-on and a $150 signature add-on. You can always add a premium tier later. The goal is to have something on the menu that's easy to say yes to. A $100 add-on feels like nothing when she's already investing $2,200+ in her session.
your Launch Calendar
Not every series fits every season. Here's how we think about timing launches throughout the year to keep momentum going and give past clients a reason to rebook.
Q1 · January – March
Renewal / Fresh Start Energy
New year, new goals. Women are motivated and investing in themselves. Launch series tied to transformation, self-love, and starting fresh. "Renewal" is our top Q1 performer. This is also a great time for a "first 5 bookings free" promo to fill your calendar early.
Q2 · April – June
Efflorescence / Blooming Season
Spring energy, outdoor locations open up, natural light is gorgeous. Launch series that use gardens, florals, or water. "Efflorescence" and "Immersion" shine here. Mother's Day is a natural marketing hook — gift certificates for boudoir sessions move well in May.
Q3 · July – September
I Am Wild / Summer Heat
Summer confidence is high. Bold, adventurous series do well — think outdoor, editorial, daring. "I Am Wild" and "Aphrodite" are natural fits. Late summer is also prime time for bridal boudoir as fall weddings approach.
Q4 · October – December
Sanctuary / Holiday Gifting
Cozy, intimate, luxurious. Launch your most premium series — "Sanctuary" is perfect here. Black Friday sales on session fees drive volume (we've done 50% off session fees). Holiday gift certificates for partners round out the quarter.
The rhythm that works: Launch a new or refreshed series every 6–8 weeks. This keeps your Instagram content fresh, gives your Flodesk list something to open, and creates urgency. You don't need 14 series on day one — start with 4 (one per quarter) and build from there.
the Client Journey
Here's exactly how the Featured Series fits into the client experience from first inquiry to final gallery — and where it drives additional revenue at each touchpoint.
01
Inquiry & Discovery
She finds you on Instagram or gets a referral. She sees your Featured Series in your highlights, on your website, or in your portfolio. The variety of series tells her this isn't a one-size-fits-all experience — it's curated for her. She reaches out.
02
Consultation & Series Selection
During the consultation, you walk her through the Featured Series menu. She picks her base experience, then you introduce the add-on series. This is where the magic happens — "Oh, Efflorescence sounds amazing, can I add that?" The multi-buy discount kicks in and she's adding two or three series before she even realizes it.
03
Session Day
Each Featured Series has its own setup, mood, wardrobe direction, and visual story. This means the session day feels like multiple experiences in one — she's not just changing outfits, she's stepping into different worlds. The variety keeps energy high and gives you a massive range of portfolio-worthy images.
04
Reveal & Ordering
At the reveal session, she sees images from each series. The distinct visual identities mean she wants images from every series — which naturally increases her product order. Wall art from Sanctuary, an album from I Am Wild, and prints from Renewal. The series create natural groupings that drive higher sales.
05
The Rebook
Three months later, you launch a new Featured Series on Instagram and send a Flodesk email to your list. She sees it, remembers how incredible her experience was, and realizes there are series she hasn't tried yet. She books again — this time adding two new series. And the cycle repeats. This is why 30% of our boudoir clients come back.
plug & play Launch Copy
Adapt these for your own series launches. Swap the series name, tweak the details, and hit publish. The structure is what matters — the specifics are yours to make your own.
Instagram launch caption template
Something new is here — and I'm so excited to finally share it. ✨ Introducing [Series Name] — a Featured Series inspired by [mood/theme/feeling]. Think [visual description]. [Emotional hook — what the client will feel]. This series is [time] and just $[price] when added to your session. And if you've been thinking about booking — the first 5 women to claim a spot get [Series Name] included free. Ready? Link in bio to book, or DM me "SERIES" and I'll send you all the details. [Relevant hashtags]
Instagram story launch sequence
Story 1: Behind-the-scenes teaser — "Something new is coming tomorrow..." with a sneak peek image.
Story 2: The reveal — full series announcement with 2-3 of your best images from the series. Add a poll: "Would you try this series? 🔥 or 😍"
Story 3: The details — price, time, what's included. Use the link sticker to your booking page.
Story 4: Social proof — share a client testimonial or reaction from the series. Add "DM me SERIES to book."
Story 5: Urgency — "3 of 5 free spots are claimed!" or countdown to when the launch offer expires.
Flodesk email sequence template
Email 1 · Launch Day
Subject: She's here — meet [Series Name]
Lead with your best image. Introduce the series, the story behind it, and what makes it different. Include the "first 5 bookings get it free" offer. One clear CTA button: "Claim Your Spot."
Email 2 · Day 3
Subject: What [Series Name] actually looks like
Gallery of 4-6 images from the series. Let the work sell itself. Short copy about the experience — what the client felt, what the day was like. Soft CTA: "See available dates."
Email 3 · Day 5
Subject: "I can't believe that's me"
Client testimonial or behind-the-scenes story. This is about social proof and emotion, not selling. Let a real client's words do the heavy lifting. CTA: "Ready to feel this way?"
Email 4 · Day 7
Subject: Last chance — 1 free spot left
Urgency and scarcity. Recap the offer, remind them what's included, and let them know time is running out. Strong CTA: "Book Now — Last Spot." After this, the series stays on your menu at full price.
Copy tip: The best-performing launch emails lead with one stunning image and three sentences or less before the CTA. Save the long storytelling for email 2 or 3. Your launch email's only job is to make her click.
your Action Steps
Work through each step in order. A series with a compelling story, a clear buyer, and strong visual identity always outsells one that's just a backdrop and a price tag.
Step 1 · Define your base series
What is the core visual identity of your brand? What two spaces do you shoot in most consistently?
Series 1: _________________________________ Series 2 (optional): ______________________Step 2 · Brainstorm add-ons
- Do I have the physical space for this series?
- Does my ideal client love this experience?
- Can I build a compelling story around it?
- What are my hard costs?
Step 3 · Define who this series is for
Before pricing, get clear on the buyer. A lot of photographers create a pretty concept then wonder why nobody adds it on.
- Which client is most likely to say yes to this?
- What emotion is she craving?
- What season of life does this speak to?
- Is this for the bride, the sentimental client, the bold client, the playful client, the woman celebrating reinvention?
Step 4 · Name & describe each series
Use sensory language — scent, texture, feeling, mood. Use this formula:
- Sentence 1: Set the mood. What does this series feel like?
- Sentence 2: Tell the client what they'll experience.
- Sentence 3: Connect it to an identity your ideal client holds.
Step 5 · Ensure visual distinction
If every add-on feels like "another cute corner," the urgency disappears.
- Does this series look obviously different from my base session?
- Would someone scrolling instantly recognize it as its own experience?
- Does it bring a different mood, texture, light quality, prop story, or emotional tone?
Step 6 · Test the logistics
A series can sound incredible and still be a nightmare to execute. Before launching, map:
- Setup time, reset time, cleanup time
- Best place in the session flow to shoot it
- Whether it requires a wardrobe shift, makeup adjustment, or lighting change
- Whether it works year-round or only seasonally
Step 7 · Price your series
- Hard cost: What do you physically spend? (florals, bubbles, travel)
- Time cost: Minutes added × your hourly rate
- Experience premium: Luxury or specialty? Add a premium for scarcity
- Consider a multi-buy incentive to increase add-on count per booking
Step 8 · Build upgrade paths
Sell a curated experience instead of isolated add-ons.
- Which series should be standalone?
- Which pair naturally together?
- Which combinations create a fuller story?
- Should you offer 1, 2, or 3-series bundle pricing?
Step 9 · Create launch assets
Don't try to sell something visually underdeveloped. Before offering a series, gather:
- 10–20 portfolio-worthy images
- 1 behind-the-scenes clip
- 1 horizontal hero image for website use
- 1–2 testimonials tied to the feeling of the series
- 3–5 talking points that explain why someone would choose it
Step 10 · Build your infrastructure
- Dedicated section on your website for each series
- Instagram Highlight with cover, walkthrough video, client images
- Featured Series email to send after booking
- Flodesk launch email sequence for new series rollouts
- Mention in your consult call script
- At least one Reel per series within 30 days of launching
Step 11 · Choose the selling moment
A featured series is not just what you sell, but when you sell it.
- Will this be introduced on the website? Mentioned before booking?
- Suggested on the consult call?
- Sent in a post-booking email?
- Offered as a surprise upgrade opportunity later?
- At what point is the client most emotionally open to adding it?
Step 12 · Anticipate client hesitations
For each series, answer:
- Why might a client hesitate?
- What would make her feel more confident saying yes?
- Does she need wardrobe guidance?
- Does she worry she's "not bold enough" for it?
- Write one or two reassurance lines for each series
Step 13 · Filter through your brand
Not every beautiful idea belongs in every brand.
- Would this series make sense coming from my brand specifically?
- Does it deepen my brand story — or distract from it?
- Does it attract the kind of client I actually want more of?
Step 14 · Track the full value
Money matters, but some series become signature marketing magnets.
- Revenue generated
- Booking conversion influence
- Social engagement and inquiry language
- Repeat mentions from clients
- Whether it creates "signature" images people associate with your brand
Step 15 · Refresh, retire, or relaunch
Ask every 6–12 months:
- Is this series still exciting to me?
- Is it still converting?
- Has it become too expected?
- Could it return as a limited edition or seasonal feature?
social media Strategy
Instagram Highlights
We have a dedicated Instagram Highlight for our Featured Series. Inside that highlight, we break down each series individually — the vibe, the space, a video walkthrough, and real client images. The goal is for your future client to feel like she's already been in that room.
By the time a new inquiry lands in our DMs, she's usually already clicked through every highlight. She knows what the Epicure series looks like. She's already imagining herself in the bathtub. That's your best sales tool and it runs 24/7 for free.
One highlight per series · Cover image that matches the vibe · 2–3 BTS or space clips · 3–5 finished client images · A slide showing the price and what's included
Instagram Reels & Video
Reels are our highest-reach content for Featured Series. Short videos showing the space, the vibe, and the final images consistently outperform static posts because they transport the viewer.
You don't need a film crew. A phone walk-through of your bathtub setup with moody music, a quick clip of the florals being arranged, a side-by-side of the creek before and after — all compelling, minimal effort.
Walk-through of the space before the session · BTS during a session · Before/after: empty room → styled → final image · Client reaction clips
One of our best-performing reels is titled "10 Ideas for Your Beholden Flat-Lay" — it walks through ten creative ways to style bridal accessories for our Beholden Series. Content like this does double duty: it inspires brides-to-be who are already considering a boudoir session, and it shows other photographers how much thought goes into each series. Educational content tied to a specific series keeps your audience engaged and positions you as the expert.
Patreon & Blog
For our deeper community, we use Patreon and our blog to go behind the scenes on Featured Series in a more editorial way. A post titled "Inside Our Efflorescence Series: What Happens When Flowers Meet Boudoir" does two things: it attracts future clients searching for floral boudoir photography, and it positions you as someone who has thought deeply about the artistry of what you do.
On Patreon, you can go even deeper: the concept behind the series, how you priced it, what a session day looks like, sample images. Your photographer community will pay for that access.
Visit our Patreon · Read the Blog
Launching a New Series
Every time we launch a new Featured Series, we deploy a sequence of emails through Flodesk to build anticipation and drive early bookings. The sequence typically includes a teaser, a full reveal with images and behind-the-scenes details, and a final call-to-action with a limited-time offer.
Our go-to launch strategy: we offer the new series for free to the first five women who book, or we pair the launch with a limited-time sale. This does two things — it fills your calendar fast with sessions for the new series, and it gives you a bank of fresh images to use in your marketing before you've even started charging full price for it.
Those initial five sessions become your portfolio, your reels content, your highlight images, and your social proof. By the time you go to market at full price, you already have a library of real client work that sells the series for you. It's the single best investment you can make in a new series launch.
Launch email sequence tip: Email 1 — tease the concept and mood (behind-the-scenes of the space). Email 2 — full reveal with the name, story, pricing, and real images. Email 3 — limited offer for early adopters (free series or discounted rate for the first 5 bookings). Email 4 — social proof follow-up once those first sessions are shot.
The biggest mistake photographers make: posting about your Featured Series once and moving on. Every time you shoot a series there's a story to tell — the setup, the vibe, the client's reaction, the final images. Each is a piece of content. Frequency builds familiarity. Familiarity builds desire. Desire drives add-on sales.
How Featured Series Drive Repeat Bookings
Here's something most photographers don't think about when they build a Featured Series menu: it's not just an upsell tool — it's a rebooking engine. When you have 14 distinct series, each with its own mood, space, and story, you've given your client a reason to come back. She didn't just book a boudoir session. She experienced the I am Feminine Series. And now she's curious about Renewal. Or Efflorescence. Or Aphrodite.
Every new series launch becomes an event — and your past clients are your warmest audience. They already trust you. They already know the experience. They just need a reason. A new series is that reason. When we launch a new Featured Series through our Flodesk sequence, a significant percentage of our bookings come from women who have already been in front of our camera.
The numbers behind this strategy — straight from our books:
We pulled every boudoir invoice from our QuickBooks going back to 2015. Out of 629 boudoir clients, 187 of them came back and booked again in a different year — that's a 30% repeat client rate. And 41 of those women booked with us in three or more separate years.
Here's the number that matters most: those 187 repeat clients generated over $920,000 in revenue — half of our total. Their average lifetime value is $4,930, compared to $2,128 for one-time clients. That means a repeat client is worth 2.3x more than a first-time booking — and she costs you almost nothing to acquire because she already knows and trusts you.
The Featured Series menu is what keeps the door open. When you have 14 distinct experiences on your menu, a past client always has a reason to come back. She tried Renewal last year — now Efflorescence just launched and she's already texting to book.
This is where the math gets exciting. Our own data proves it: a boudoir client who books once spends an average of $2,128. A client who books twice or more spends an average of $4,930 — and she didn't cost you a single dollar in new client acquisition. No ads, no styled shoots, no giveaway collaborations. She already knows you. She's already sold. She just needed a new series to pull her back in.
That's the real power of building a deep Featured Series menu. You're not just increasing your average sale — you're increasing your client lifetime value. Every series you add is another door for a past client to walk back through.
The repeat booking loop: Client books → experiences a Featured Series → sees a new series launch on Instagram or in a Flodesk email → books again to try it → adds another series she missed last time → cycle repeats. The deeper your menu, the longer the loop runs.